IRVINE, Calif. – February 19, 2014 – Auction.com, the nation’s leading online real estate marketplace, and the National Association of Hispanic Real Estate Professionals (NAHREP) are joining forces to advance sustainable Hispanic homeownership.
Hispanic homebuyers are the largest segment of new homebuyers nationwide. NAHREP promotes Hispanic homeownership by educating and empowering the real estate professionals who serve Hispanic buyers and sellers. The partnership will help real estate professionals and their clients take advantage of opportunities to buy and sell through Auction.com.
“As a national leader in the sale of homes in all stages of the foreclosure process, Auction.com has an extensive portfolio of properties that greatly expands buyers’ purchasing power. We want agents and buyers in Hispanic communities to be aware of these opportunities and have a level of comfort with the auction process,” said Auction.com CEO and co-founder Jeff Frieden.
The partnership will support a large-scale education campaign that targets residential brokers and buyers. As part of its ongoing efforts to educate and counsel Hispanic buyers, NAHREP will also offer advice on accessing opportunities available through Auction.com. In addition, it will establish a referral service that connects buyers and their agents to specific assets available through Auction.com.
Access to affordable housing stock is a primary barrier to Hispanic homeownership and the presence of large institutional investors in key markets has made the issue more challenging. As Auction.com continues to reinvent the way real estate is transacted, it’s key that Hispanic agents and buyers understand the process and know how to participate. This partnership will help NAHREP support potential Hispanic homebuyers by educating them on the thousands of ownership opportunities exclusively available through Auction.com,” said NAHREP CEO Gary Acosta.
The partnership agreement between Auction.com and NAHREP also includes extensive joint marketing plans, participation at NAHREP’s national convention on Oct. 12-14 in Los Angeles and makes Auction.com a Diamond Lever Partner with NAHREP.